Apr 182 minMarketing to Gen Z via Group Chat: A Guide for BrandsEnter the group chat: marketing to Gen Z requires brands to look outside traditional social media platforms.
Apr 14 minRetail Media Networks in 2024: Full-Funnel MarketingRetail media networks can influence your target audience at every step in the purchase journey.
Feb 222 minSuperior KPIs: Ditch the Tired Marketing MetricsThe old marketing metrics don't tell the whole story. To truly measure campaign impact, try these three data methods.
Feb 163 minExperiential Marketing Campaigns: Why Your Brand Needs ThemGen Z is bored with your ads. Wake them up and leave a lasting impact with experiential marketing campaigns.
Feb 122 minTikTok Shop: What Marketers Need to KnowTikTok Shop promises the full e-commerce funnel on one page, but not all brands are on board yet.