Exverus Hires New VP of Performance Marketing
Hillary Kupferberg will oversee the agency’s retail media and e-commerce department.
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News & Resources
- Nov 15
- 1 min
Zero Party Data: One Brilliant Collection Strategy
Gain inspiration for collecting zero party data from this successful case study.
- Oct 31
- 3 min
How to Use AI in Ecommerce to Improve Omnichannel Shopping
Using AI in e-commerce can improve your omnichannel experience with product recs, sales copy, personalized ads, and more.
- Sep 8
- 2 min
Retail Media: A Full-Funnel Marketing Strategy
Retail media is not just the final touchpoint; it also enables personalization, lifts brand awareness, and retargets with ease.
- Aug 2
- 3 min
Back to School: Make the Grade in Your Brand's Marketing
Any CPG brand can cash in on back-to-school spending with an omnichannel marketing approach.
- Jul 25
- 1 min
MediaPost | Social Commerce
In a MediaPost op-ed, Exverus President Bill Durrant explains why social commerce is poised to explode.
- Jun 29
- 3 min
Winning Prime Day? Avoid These Mistakes
Amazon Prime Day can be an enormous revenue driver for retailers. Here are 4 tips for brands to make the most of it.
- Jun 2
- 2 min
Should Your Brand Offer Loyalty Programs?
Loyalty programs can be hugely beneficial for both brand and customer - IF they go beyond the transaction.
- Oct 19, 2021
- 2 min
How Mobile Commerce Builds Brand Loyalty
Build lifelong customer loyalty with three easy mobile commerce techniques.
- Sep 7, 2021
- 2 min
How Retail Media Networks Amazon and Walmart Offer Full-Funnel Marketing
Retail media networks can encourage your target audience to buy at every step in the purchase journey.
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