and overhauling paid search advertising, as well. How can my brand reach information-seekers outside traditional search engines? Google AI Overviews (AIOs) are fundamentally altering search result layouts. AIOs contribute to "zero-click" searches, where users get answers directly in the search results, reducing the preferred search engines for many Gen Z consumers, so social-search  and retail-search   must  be

Search engines are now mid-funnel channels. Is social media a search engine now? preferring them over traditional search engines. Optimize for social-search  and retail-search Apply SEO principles to: Instagram , where captions perform Influencer and UGC social content effectively drove Dymatize branded searches 2.

First, what is retail media search marketing? Retail media search marketing is a strategy that helps brands appear prominently on the search results Why is retail media search so important? Trouble at Google Retail search poses a huge threat to the search market dominance of Google, which is While retail media search spend grows like ivy, traditional search ad spending growth will slow to just

Search bidding exploration (SBE) is a secret making its way around search engine marketing circles, What is Search Bidding Exploration (SBE)? A lower-traffic search query is a search term or keyword that receives relatively few searches compared to more commonly searched terms. How does SBE differ from other search marketing tools?

brands need to know about generative engine optimization (GEO) to prep for the future of SEO and paid search shift in the search engine landscape. This shift necessitates a reevaluation of traditional Search Engine Optimization (SEO) strategies. more than the conventional keyword-driven search model. Understanding your target audience's search intent and how AI interprets their question is key.

Choosing Search vs. Social It’s an age-old (er, decade old) battle: Paid Search vs. Social Media. While they both have advantages and work best together, today we will highlight areas where paid search But in paid search, customers don’t typically find you unless they’re searching for you or something There’s no unfair competition in paid search. While we believe the real discussion is not search versus social, instead it is search plus social,

called OAI-SearchBot to find, access, and surface information in ChatGPT search. You may need to update your robots.txt file, to ensure OAI-SearchBot has access. Look for the Web Search feature and toggle it on if it's currently disabled. "Visual search is growing, especially among younger users, so don't neglect your image SEO. will help users discover your brand content." - Michael Robbins, Exverus Associate Director of Paid Search

How do I optimize my Google Business Profile to show up when people search “[my product/service] near Google  prioritizes three main factors when determining which businesses show up for "near me" searches : Relevance  is how well a Business Profile matches what someone is searching for. Business Profile category, business description, services, and attributes need to align closely with search Learn how to adjust your content and search engine marketing strategies for AI-powered brand discovery

Finally, we've brought on Clara Barsoom as a Paid Search & Social Manager to support the performance

focus their marketing budgets on retail media networks like Amazon, Walmart, and Target with sponsored search Adding back-to-school-related keywords  to your search mix can boost visibility and drive sales. with entertainment and then talks about the product, as opposed to centering product features like the search

brand campaign contributed to supplement maker's +33% lift in web traffic & +634% lift in cross-network search Media effectively reached and engaged millions of Americans seeking health information via Google searches 2023 AdAge Media Planner of the Year Georgia Schreiner) ran a full-funnel media plan integrating Paid Search & Social to educate new consumers actively searching for answers and shopping for solutions Theralogix saw +33% increase in website traffic over the previous quarter and +634% increase in cross-network search

Audit your retail-search strategy This is different from your standard Google search marketing strategy this excellent list of audience segments put together by the IAB:  Dominate your niche Our own Senior Search Specialist, Michael Robbins, advises: “Find the long-tail search terms that resonate with your consumers Take this example from our back-to-school marketing  guide: Adding contextual keywords  to your search