Social media platforms are now brand discovery hubs, and search engines are now mid-funnel. Is social media a search engine now? preferring them over traditional search engines. Optimize for social-search  and retail-search Apply SEO principles to: Instagram , where captions perform Influencer and UGC social content effectively drove Dymatize branded searches 2.

First, what is retail media search marketing? Retail media search marketing is a strategy that helps brands appear prominently on the search results Why is retail media search so important? Trouble at Google Retail search poses a huge threat to the search market dominance of Google, which is While retail media search spend grows like ivy, traditional search ad spending growth will slow to just

What's next for AI-powered search marketing? rates than traditional organic search visitors , according to a June 2025 SEMRush study . more than the conventional keyword-driven search model. AI Overviews (AIOs) are fundamentally altering search result layouts. AIOs contribute to "zero-click" searches, where users get answers directly in the search results, reducing

called OAI-SearchBot to find, access, and surface information in ChatGPT search. You may need to update your robots.txt file, to ensure OAI-SearchBot has access. Look for the Web Search feature and toggle it on if it's currently disabled. "Visual search is growing, especially among younger users, so don't neglect your image SEO. will help users discover your brand content." - Michael Robbins, Exverus Associate Director of Paid Search

How do I optimize my Google Business Profile to show up when people search “[my product/service] near Google  prioritizes three main factors when determining which businesses show up for "near me" searches : Relevance  is how well a Business Profile matches what someone is searching for. Business Profile category, business description, services, and attributes need to align closely with search Learn how to adjust your content and search engine marketing strategies for AI-powered brand discovery

Finally, we've brought on Clara Barsoom as a Paid Search & Social Manager to support the performance

focus their marketing budgets on retail media networks like Amazon, Walmart, and Target with sponsored search Adding back-to-school-related keywords  to your search mix can boost visibility and drive sales. with entertainment and then talks about the product, as opposed to centering product features like the search

brand campaign contributed to supplement maker's +33% lift in web traffic & +634% lift in cross-network search Media effectively reached and engaged millions of Americans seeking health information via Google searches 2023 AdAge Media Planner of the Year Georgia Schreiner) ran a full-funnel media plan integrating Paid Search & Social to educate new consumers actively searching for answers and shopping for solutions Theralogix saw +33% increase in website traffic over the previous quarter and +634% increase in cross-network search

Social media platforms are now brand discovery hubs, and search engines are now mid-funnel. Learn how to meet savvy consumers everywhere they search. This functionality mirrors Google Search capabilities and enables more cohesive cross-channel marketing , we stitched Search and Social Media advertising initiatives together in a cohesive digital strategy magazine's interview with Blake Anderson (founder, 10x) and Ryan Schuster, MBA (Director of Paid Search

Audit your retail-search strategy This is different from your standard Google search marketing strategy this excellent list of audience segments put together by the IAB:  Dominate your niche Our own Senior Search Specialist, Michael Robbins, advises: “Find the long-tail search terms that resonate with your consumers Take this example from our back-to-school marketing  guide: Adding contextual keywords  to your search

Omni-funnel Commerce AI in Advertising AR Marketing Campaigns Evolution of Paid Search Marketing Data , with Instagram and TikTok both offering sponsored search ad inventory; and social commerce is on the These large-language models don’t yet have widespread ad inventory available for search advertising, Paid search ad copy will decrease in importance as landing page experience increases in importance.” - Ryan Schuster, Director of Paid Search Data Privacy in Marketing Google has (once again) confirmed

More than 70 million people now use Reddit's on-platform search each week, and the platform is actively positioning itself as a go-to search engine. just reach that subreddit's community—it potentially influences millions of AI-generated responses and search Use Reddit's search function to see what questions they're asking and what problems they're trying to Measure beyond immediate ROAS Given Reddit's long-tail nature and influence on AI/search, consider assisted