"Search" is bigger than Google. Social search We've been writing for years about how Social is the new Search, as 46% of Gen Zers and SEO (search engine optimization) and paid search. Paid search is the practice of buying ad space on search engines. The Role of paid search in a media mix Again, search marketing can’t succeed in a vacuum!

That happened on Walmart searches for “purina” in 2026. What is retail media search marketing? Retail media search marketing is a strategy that helps brands appear prominently on the search results Learn how AI search tools are impacting our paid search strategies How can brands sharpen their retail media search strategy?

Don’t wait to be searched for. them over traditional search engines. Optimize for social search and retail search Apply SEO principles to: Instagram, where keyword-rich captions Start the conversation in AI-driven search To be recommended by AI-driven search, focus less on website How can brands optimize for social search?

Instead of starting a product search on Amazon and a flight search on Priceline, for example, consumers As of 2026, most retail media spending still occurs onsite (mostly on sponsored search and product listings to find, access, and surface information in ChatGPT search. Look for the Web Search feature and toggle it on if it's currently disabled. "Visual search is growing, especially among younger users, so don't neglect your image SEO.

Their new paid search and social media campaign highlights a decade of Ovasitol, its wildly popular women So she conducts an internet search, reading various health websites about conditions she may have. planning team at Exverus supported Theralogix’s efforts to build access to information through paid search full-funnel media planning, traditional and programmatic advertising, retail media & e-commerce, paid search

Learn how to pick markets, measure incrementality, and use search, DOOH, CTV, and retail media to drive Geography is one of the few targeting dimensions that holds steady across streaming, social, search, How do I show up when people search “[my product/service] near me"? Local search is often the last step between a paid media impression and a store visit, so it deserves How does AI search affect local visibility?

Consistency across search, product data, and retail listings determines whether AI models cite your brand Let Hillary explain: Zero-click Search Marketing We're entering a world where better marketing produces worse-looking Search metrics. The relationship between AI and search is undeniable in terms of the level of disruption there. A lot of fears around volume of search decreasing didn't actually come to play; volume of search is actually

Search intent, in-market signals, purchase behavior — layered onto video. YouTube builds mental availability that shows up later as branded search and lower CAC. Plus, the Google audience data layer (search intent, in-market signals, purchase behavior) makes YouTube Don't evaluate YouTube in isolation from your Search campaigns.   lift on “Voodoo Ranger” search terms. 

Finally, we've brought on Clara Barsoom as a Paid Search & Social Manager to support the performance

focus their marketing budgets on retail media networks like Amazon, Walmart, and Target with sponsored search Adding back-to-school-related keywords to your search mix can boost visibility and drive sales. with entertainment and then talks about the product, as opposed to centering product features like the search Social media platforms are now brand discovery hubs, and search engines are now mid-funnel. Learn how to meet savvy consumers everywhere they search. c.

The challenge in Q2 2025 was that women searching for health information online were drowning in conflicting AdAge Media Planner of the Year), Senior Media Planner Jillian Telman, and every specialist across search According to EMARKETER, search behavior is being fundamentally redefined by generational shifts. Learn more about how to reach digital-savvy consumers everywhere they search and shorten the path to They redefined them: Meta ROAS more than doubled quarter-over-quarter ($4.66 → $9.77) TikTok Search ROAS

brand campaign contributed to supplement maker's +33% lift in web traffic & +634% lift in cross-network search Media effectively reached and engaged millions of Americans seeking health information via Google searches 2023 AdAge Media Planner of the Year Georgia Schreiner) ran a full-funnel media plan integrating Paid Search & Social to educate new consumers actively searching for answers and shopping for solutions Theralogix saw +33% increase in website traffic over the previous quarter and +634% increase in cross-network search