OOH and digital out-of-home (DOOH) media reaches audiences in real-world environments, free from the And, unlike the old traditional billboards of yesterday, DOOH media can now be purchased programmatically we created in partnership with NPRP Media and Humanaut for SUJA organic juices: Measuring ROI in DOOH For years, OOH advertising has been criticized for its lack of measurability. Emerging Trends in programmatic DOOH As programmatic DOOH continues to evolve, we are seeing a number

But have you considered adding digital out-of-home media (DOOH) to the mix? DOOH media might seem unrelated to CTV, but they actually have quite a bit in common! So: Why Do CTV and DOOH Pair So Well? The same goes for DOOH! DOOH updates content according to location and time of day.

more than billboards -- the space is undergoing a profound transformation, with Digital Out-of-Home (DOOH media planners and brands cite improved measurement capabilities as a key factor in increasing their DOOH Programmatic DOOH campaign examples We recently used DOOH to take over Times Square  in NYC with portraits We also knocked out a Times Square DOOH activation for Premier Boxing Champions (PBC), leading to expanded According to Insider Intelligence's Digital Out-of-Home Advertising 2022 report , while programmatic DOOH

Exverus Media and 5&2 Studios took over Times Square with The Chosen: The Last Supper portraits by Annie Leibovitz Tickets Available for Purchase HERE (LOS ANGELES) FEBRUARY 21, 2025 -- Ahead of its debut in theaters nationwide on March 28, creator/executive producer Dallas Jenkins and star Jonathan Roumie were in Times Square February 13 to reveal The Chosen: Last Supper  (Season 5) key art with portraits photographed by famed photographer Annie Leibovitz. Shot in cinematic format, The Chosen: Last Supper  features Holy Week, the most pivotal week in history, in this special theatrical release. Exverus Media , 5&2 Studio’s agency partner, worked with longtime collaborator NPRP Media to bring the takeover to life. “Times Square was the perfect place to showcase The Chosen ’s beautiful photography in anticipation of the theatrical release on March 28 to the public,” said Exverus Media Director Anna Elema. “We had 12 units surrounding Times Square for one hour with several units at eye level to be captured in The Chosen 's livestreams and social posts,” added Brad Magers of NPRP Media. “One of the digital wraparound units (TSX) is 18,000 square feet, so it’s fair to say we made a big impression!” Tickets to the theatrical release are available now here . Additionally, a red-carpet premiere will take place in Dallas on March 20, 2025, with producers and cast in attendance.  Beginning April 10, The Chosen: Last Supper Part One   will also roll out theatrically in over 40 global territories across Europe, Asia and Africa, including red-carpet premiere events in Brazil, Spain and Mexico. The Chosen: Last Supper  is distributed by Fathom Entertainment  in the U.S. and by Trafalgar Releasing  internationally.   Later in 2025, the season will make its streaming debut on Prime Video. The Chosen is a groundbreaking historical drama based on the life of Jesus (Jonathan Roumie), seen through the eyes of those who knew him. Set against the backdrop of Roman oppression in first-century Israel, the seven-season series shares an authentic and intimate look at Jesus’ revolutionary life and teachings. What started as a crowd-funded project has grown to over 280 million viewers and more than 17 million social media followers. Photo Credit: Annie Leibovitz for 5&2 Studios Photo Credit: Annie Leibovitz for 5&2 Studios ABOUT EXVERUS Founded in 2014, Exverus is a Los Angeles-based media agency elevating growth-stage brands through full-funnel media planning, traditional and programmatic advertising, retail media & e-commerce, paid search, paid social, and analytics. Learn more at exverus.com . ABOUT 5&2 STUDIOS 5&2 Studios connects people around the world to stories from the Bible through uniquely human and authentic storytelling. Founded by Dallas Jenkins following the global success of The Chosen , 5&2 has expanded into producing both scripted and unscripted series, an animated series, and an expansive library of digital content. The independent studio also manages its own distribution, marketing, studio facilities, and consumer product line. For more information, visit 5and2Studios.com .

We took over Times Square in NYC with giant DOOH featuring promo shots by Vogue photographer Annie Leibovitz

Out-of-home (OOH)  or digital- out-of-home (DOOH) media  is another great way to expand awareness and The creative possibilities are endless, and programmatic DOOH  media buying makes precise targeting and “We've heard skepticism about whether OOH works, but we've made a real impact for clients when we've paired foot traffic measurement with our OOH campaigns. We geofence the OOH targeting, and we can see who has passed by and whether they come into stores.

Get OOH and IRL. High-impact, out-of-home (OOH) media activations are excellent awareness-builders that drive branded John Hoover, SVP at NPRP Media , has the proof: “OOH media drives 7x more social engagement and search An impressive 48% of people exposed to OOH featuring a celebrity or influencer visit the product or brand Digital OOH media activations for MasterClass significantly raised branded searches Businesses that rely

The creative possibilities are endless, but a few effective examples include: Digital Out-of-Home (DOOH ) DOOH boasts the ability to deliver big impact in precise geographical locations. And buying DOOH inventory programmatically (Programmatic Out-of-Home, or POOH) saves advertisers time DOOH also allows brands to reach targeted audiences via hyperlocal campaigns and even use real-time data DOOH ad spending is predicted to hit nearly $14.2 billion by the end of 2024!

Digital Out-of-Home (DOOH) : Some DOOH  providers offer programmatic buying options, allowing advertisers

building a strong brand identity first, then complement your CTV spend with other strategies like DOOH

Habit Burger & Grill takes direct aim at competitors in Los Angeles with OOH media bought by Exverus

Finally, Exverus Media's own 2018 Living Wall out-of-home (OOH) activation for SUJA won an Adweek Media