And get into the wild west of generative AI product recommendations  while it’s still fully organic! 

evolved from a niche forum into a marketing powerhouse, reshaping how consumers make decisions & how AI When someone asks an AI chatbot for product recommendations or advice, there's a strong chance Reddit's Key Facts: Reddit is now among the most-cited domains by AI models , making it a ripe opportunity for brands to be visible in AI results. While ChatGPT still relies most heavily on Wikipedia, both Google AI Overviews and Perplexity—the AI

As marketers navigate the terrain of AI-powered ad tools, a critical insight has emerged: creative is Embrace AI: In this age of AI, relinquishing some control over brand assets can yield remarkable results AI can optimize and personalize ad content at scale, tailoring messages to individual preferences. Embrace AI-driven creative strategies, allowing the algorithms to identify the most effective messaging By embracing creative diversification, influencers, and AI, you can navigate the dynamic digital landscape

Michael Robbins advises, “Find the long-tail search terms that resonate with your consumers best, and aim To be recommended by AI-driven search , focus less on website click-through and more on product feeds Engage meaningfully in conversations on Reddit , which trains AI models, as well. Get OOH and IRL. we saw a 667% boost in MasterClass searches, 47% lift in positive brand sentiment, and a 25% lift in aided searches Businesses that rely on traditional search traffic are being left in the dust by generative AI

According to Adweek , "As AI continues to influence media buying and the industry overall, these stars

Ad Age reports: " Exverus has embraced the melding of media channels for clients, using AI-powered ad

Shoppable Pins, cutting-edge visual search, and AI-powered campaign features are driving serious results predictions for 2025 Looking ahead, we're predicting brands will win big when they combine: Enhanced AI-powered

Decision Making: Use machine learning and AI models to predict customer behavior and tailor marketing Imagine a streaming TV service showing ads using AI to deliver the most relevant product message based

How is AI shaping the future of shoppable CTV ads? AI is the engine driving the contextual targeting and shoppability mentioned above, helping both publishers

And generative AI is helping with creative and analytics at record speed. Data-informed reporting & analysis Modern, AI-powered measurement and analytics capabilities that were

”  - Bill Durrant , President & Founder “We've only begun to scratch the surface of what AI  can do,

selling as a trend with the greatest impact on their business in 2024—ranking it equally important as AI