audience segments will reshuffle; media channels will converge; paths to purchase will shorten; and AI Learn how AI powers MMM for comprehensive looks at campaign results, plus when to use MMM vs. What role does AI play in media planning? AI excels at tactical optimization, pattern recognition, and processing large datasets. But AI doesn't replace strategic thinking.

Shoppable Pins, cutting-edge visual search, and AI-powered campaign features are driving serious results predictions for 2026 Looking ahead, we're predicting brands will win big when they combine: Enhanced AI-powered

According to Adweek , "As AI continues to influence media buying and the industry overall, these stars

Ad Age reports: " Exverus has embraced the melding of media channels for clients, using AI-powered ad

Decision Making: Use machine learning and AI models to predict customer behavior and tailor marketing Imagine a streaming TV service showing ads using AI to deliver the most relevant product message based

How is AI shaping the future of shoppable CTV ads? AI is the engine driving the contextual targeting and shoppability mentioned above, helping both publishers

And generative AI is helping with creative and analytics at record speed. Data-informed reporting & analysis Modern, AI-powered measurement and analytics capabilities that were

”  - Bill Durrant , President & Founder “We've only begun to scratch the surface of what AI  can do,

selling as a trend with the greatest impact on their business in 2024—ranking it equally important as AI

programmatically, which lets advertisers target precisely defined audiences with the automation of AI

third-party reports suggest ads from major brands are appearing next to harmful content, even with AI-powered

with lower-funnel conversions using marketing mix modeling (MMM), marketing cloud software (MCS), and AI-powered