Search results for "retention"
32 results found for "retention"
- Brand Marketers, Avoid the Trap of Short-Termism
heavily on acquiring new customers and activating sales, at the expense of building long-term customer retention
- How brand lift studies illuminate marketing performance: FAQs for CMOs
Loyalty indicators like customer retention, online reviews, referrals, and consistent price premium.
- Paid Media Metrics & Benchmarks: The Complete Playbook
completion rates (VCR) Social media shares and saves MQLs, email engagement rates, newsletter subscription retention
- Full-Funnel Media Planning: FAQs & Examples for 2026
heavily on acquiring new customers and activating sales, at the expense of building long-term customer retention
- Hyperlocal Advertising in 2026: A Guide for Brands
On a recent earnings call, Adidas CEO Bjørn Gulden said, “We need to be a global brand with a local mindset A recent Gallup poll shows that Americans’ trust in the media is down nationwide, thanks to misinformation factors may include customer reviews, multiple locations (businesses with more have an advantage), and recent
- "Speak up": 6 Q&As w/a Scaling Media Agency Exec
What recent client win are you most proud of? Recent client challenge that I was particularly proud to get solved was with a client who had an existing
- MMM: Marketing mix modeling tools for brand growth
Fortunately, a suite of marketing mix modeling tools has recently emerged to help solve those problems Recent innovations in MMM tools are making it easier for advertisers to approach and understand statistical
- How to run YouTube podcast ads effectively
Semafor reports, " monthly podcast listenership on the platform surpassed 400MM hours, and it recently A good recent example was Virgin Atlantic’s three-part branded series with Pivot , a business and tech
- Advertising on Meta: FAQs & Studies
Our recent Q4 campaign analysis for a top CPG client revealed Reels crushing TikTok on cost-efficiency Meta recently added to its suite of AI-powered advertising capabilities, like: Advantage+ , which automates
- CTV and DOOH: An Unlikely Power Couple
large audience, you probably already want Connected TV (CTV) in your media mix, and for good reason: a recent In fact, a recent study by LG showed that 51% of the 1200 CTV users surveyed said they "wish they could
- Personalization in Marketing: Importance & Examples
Examples of personalization in marketing Spotify recently built upon its popular, annual "Spotify Wrapped " feature with "Daylists" , sending users daily curated song playlists based on their recent listening
- AI Shopping: LLMs are the funnel
As of very recently, we can start to buy ads there. Jay Walker Smith [of MediaPost] wrote a piece recently that the number one source of expert information
