Exverus' Sean Edwards explains the groundbreaking media strategy that earned "The Chosen" over $50MM in revenue in 3 months It’s red carpet season in Hollywood, and all eyes are on the stars of Hollywood Boulevard premiering their new blockbusters. But could the next box office hit be an indie TV show…set 2,000 years ago? We proved it could! To sell tickets to the season premiere, indie phenomenon The Chosen  engineered a new entertainment model: Instead of movies starting in theaters then going home to streaming, we took an existing TV series and expanded it to movie screens. It was an unusual strategy; we didn’t have a dollar to waste. We had to build major anticipation to make Season 5’s theatrical debut successful. Sean Edwards of Exverus by Brainlabs explains how we pulled it off at the 2025 ‪MediaPost Data & Programmatic Summit in South Lake Tahoe, California. Watch below! Full-funnel media finds audiences and drives sales Entertainment marketing gets a new model We catapulted awareness and fandom larger than we thought possible! And set a personal box office record in the process… Non-viewer awareness of the show increased 44%, to a whopping 72% in Season 5! DISQO brand lift studies showed an aided awareness level 4.6x Entertainment category norms. Four-point-six-times. And most importantly, The Chosen: The Last Supper sold 6.1MM tickets, grossing $50MM in theaters to set a new record and putting the franchise at over $140MM in global lifetime revenue! After the Times Square takeover, financial contributions to the show spiked significantly Variety , Yahoo! , IMDb , The Tonight Show w/Jimmy Fallon , The View , and other top-tier outlets featured the iconic strategy. Our omnichannel media plan reached beyond core audiences while expanding The Chosen as genre-breaking entertainment. In bypassing major studios and independently bridging the transition from at-home streaming to box-office phenom, we proved The Chosen isn’t just a show – it’s an entirely new business model for the entertainment industry. For more media buying tips, agency news, and case studies, subscribe to our weekly   Paid Media Insights  newsletter.

Los Angeles headquartered agency also wins 2024 Ad Age Media Campaign of the Year. LOS ANGELES (JULY 25, 2024) -- Exverus Media has been awarded the GOLD title of Ad Age Small Agency of the Year: Media for the second consecutive year, having won the SILVER title the year prior and again in 2020. Ad Age annually bestows the title upon small media agencies who show outstanding revenue growth, employee growth and retention, technological innovations, creativity, and agency culture. Ad Age reports: " Exverus has embraced the melding of media channels for clients, using AI-powered ad tech to plan and target marketing to achieve unique business outcomes and tapping into growing channels such as social commerce , retail media networks , and retail ad formats in CTV . " Exverus also took home the silver trophy for Small Agency Media Campaign of the Year 2024 for our ' Premier Nutrition: Winning Prime Day ' campaign, which combined social influencer marketing with retail media dayparting to make Premier Protein shakes the top-selling food/beverage item on Amazon Prime Big Deal Days in October 2023. That same media campaign previously won a WARC Effectiveness Award for Best Path to Purchase in May 2023. Founded in 2014, Exverus is a Los Angeles headquartered media agency elevating growth-stage brands through traditional and programmatic advertising , retail media networks & e-commerce, paid search , social media advertising , and campaign analysis . Our data-driven media plans combine precise market research with creative ideas to confidently allocate every ad dollar for the maximum return. Named for the Latin phrase "from the truth", Exverus is dedicated to transparency and long-term client trust. Our incredible staff of media planners & buyers, performance marketers, ops technicians, and data analysts have shown yet again they're the best in the biz, and we couldn't be more proud or grateful to you all. Time to celebrate!! Please send all press inquiries to Michelle Andrade at michelle.andrade@exverus.com . For more agency news and advertising industry insights; subscribe to our weekly Paid Media Insights  newsletter here .

Exverus by Brainlabs is the media agency of record for the "Pilates for Every Body" integrated campaign. Exverus by Brainlabs is spreading Club Pilates' message of inclusivity and belonging with a broad-reach brand awareness campaign. OCTOBER 7, 2025 (LOS ANGELES, CA) -- Club Pilates , the largest network of Pilates studios globally, just launched its first national brand campaign from independent creative agency Zambezi and media agency of record for this campaign Exverus by Brainlabs . "Pilates for Every Body" is running paid media across Broadcast on ABC, CTV, Social media, Search, Audio and Out-of-Home; as featured in LBB Online . Club Pilates is an exciting account win for Exverus by Brainlabs, adding to its robust roster of CPG / health and wellness brands like Premier Protein & Dymatize, Theralogix supplements, and Habit Burger & Grill . The "Pilates for Every Body" campaign balances two goals: reassert Club Pilates' leading spot in the market by utilizing wide-reaching media to build brand salience, and re-engage consumers in the consideration stage with personalized, addressable media at scale. "Our communications framework is built around the message that people of all types can incorporate pilates into their fitness routine for physical and mental health," says Exverus Media Director Vanessa Pinzon . "We're scaling that message while making individuals feel seen and spoken to directly." As Pilates becomes more popular, it's being swept into a fast-paced, filtered fitness culture—one that celebrates aesthetics over authenticity. But as the century-old practice takes off into the pop-culture stratosphere alongside a prevailing image of the ideal body, Club Pilates and Zambezi reinforce the true power of Pilates, a practice built on strength, healing and accessibility. The “Every Body Club Pilates” campaign sends a pointed message that Pilates is intended for every body , no matter their age, body type, or activity level.  “Since 2007, we’ve opened our doors to all bodies, all ages, and all abilities—whether you’re just starting out in Pilates, new to movement or simply seeking strength,” said Amanda Croce, Chief Marketing Officer at Club Pilates . “We believe the practice isn’t about looking a certain way—it’s about feeling better, moving better, and belonging.” The campaign debuts today during The View where it will continue to run through the end of the year, in addition to Good Morning America, GMA3, and General Hospital.  About Exverus by Brainlabs  Founded in 2014, Exverus by Brainlabs is a global, independent media agency building growth-stage brands through full-funnel media planning, traditional and programmatic advertising, retail media & e-commerce, paid search, paid social, and analytics. Our data-driven media plans combine precise market research with creative ideas to confidently allocate every ad dollar for the maximum return. Named for the Latin phrase "from the truth", Exverus by Brainlabs is dedicated to transparency and long-term client trust. Learn more at exverus.com. About Club Pilates Founded in 2007, Club Pilates is the largest Pilates brand by number of studios, designed with the vision of making Pilates more accessible, approachable and welcoming to everyone. Based in Irvine, CA, Club Pilates has appeared in both Entrepreneur Magazine’s Franchise 500 and Fastest-Growing Franchises nine years running, Inc. Magazine’s Inc. 5000 lists multiple times, and was honored with Forbes’ Best Customer Service Award. Club Pilates offers extensive training certification for its instructors, including its 500-hour training program. Club Pilates is headquartered in Irvine, CA and part of the Xponential Fitness family of brands, a leading curator of boutique health and wellness brands. To learn more about Club Pilates, visit   https://www.clubpilates.com . For more media buying tips, agency news, and case studies, subscribe to our weekly   Paid Media Insights  newsletter.

A real-life case study of a CPG brand turning sales dips into long-term growth Photo Credit: RUN 4 FFWPU We’ve talked before about the importance of planning for the long term in your paid media campaigns. But how do we know it actually works? Here's a real-life example:  We had a CPG client (we'll call them Brand A) who experienced a rollercoaster journey that perfectly illustrates the importance of sustained brand presence and strategic media placement. Brand A had just come off a record-breaking sales season, riding high on success and feeling invincible. Flush with confidence, they made a fateful decision to go dark (meaning, turn off all paid media activations) for five months—a choice that would prove catastrophic. During this media blackout, the marketing landscape shifted dramatically. Consumer price sensitivity increased , and competition seized the opportunity to capture market share. The consequences were swift and brutal. When Brand A finally resurfaced, they discovered they had lost 26% of their annual revenue! It was a stark reminder of a fundamental truth in today's hyper-competitive market: Consumer habits change at lightning speed, and any loss of voice can rapidly erode hard-earned customer loyalty. Fortunately, the brand's media planning team at Exverus maintained a holistic view of the business and proactively built a plan to turn things around that went far beyond simple sales metrics. First, we conducted a comprehensive brand assessment and uncovered a nuanced narrative. While brand awareness and consideration remained high, last-touch conversion had plummeted. The root cause? Consumers struggled to differentiate Brand A from its competitors. Second, to fill the gap, we suggested building new paths-to-purchase   driving traffic from social and search (awareness, consideration) to various retailers (purchase). We modified the ad creative assets on Google and Meta by highlighting and linking directly to Brand A’s Amazon page, rather than just loading up on Amazon ads. Finally, we put together a deck with industry-wide data and press coverage showing Brand A that their competitors were going all in on brand, so they should, too. We reminded them that brand and performance aren't two separate goals -- they're becoming increasingly enmeshed as various media channels adopt more full-funnel capabilities . As the fiscal year drew to a close, Brand A was not just relieved -- they were excited! With Exverus' proactive guidance, revenue is back on the upswing this year, setting the brand up to reclaim their market position and build resilient, long-lasting growth for the future. You can find more of our successful client campaigns here . For more media buying news and tips, subscribe to our weekly Paid Media Insights  newsletter.

Reddit brand campaign contributed to supplement maker's +33% lift in web traffic & +634% lift in cross-network search. In Q4 of 2024, research-backed supplement brand Theralogix and its agency partner Exverus Media effectively reached and engaged millions of Americans seeking health information via Google searches and Meta, plus an exciting, new channel: Reddit! Reddit is an increasingly popular place for consumers and patients to seek answers about health conditions, wellness tips, specific brands and more for its relatable, peer-to-peer nature. The site’s high trustworthiness is particularly attractive for women seeking info about their health, which has historically been under-researched, underfunded, and misunderstood by the mainstream medical community. “We’re joining the conversation by establishing a presence in spaces where consumers already share info with their peers on social media", says Exverus Media Director Georgia Schreiner. From September to December 2024, the Exverus Media team (led by 2023 AdAge Media Planner of the Year Georgia Schreiner) ran a full-funnel media plan integrating Paid Search & Social to educate new consumers actively searching for answers and shopping for solutions Theralogix can help with. These include common nutritional needs like fertility and metabolism, uterine health, and reproductive health. “In 2023, the Theralogix media strategy was fully focused on conversion, so in 2024, we recommended a channel mix promoting brand discovery, health education, and product consideration all at once”, says Schreiner. “We’re joining the conversation by establishing a presence in spaces where consumers already share info with their peers on social media." As a result, Theralogix saw +33% increase in website traffic over the previous quarter and +634% increase in cross-network search! Most importantly, Q4 saw +32% growth in Shopify sales and +12% increase in Amazon sales vs baseline. That’s a quick lift! About Theralogix Theralogix raises the bar when it comes to premium, research-backed nutritional supplements. Every product is independently certified by NSF® International for content accuracy and freedom from contaminants. Theralogix has been a top physician-recommended brand for over two decades. For more information about Ovasitol and other products, visit theralogix.com. About Exverus Media Founded in 2014, Exverus is a Los Angeles media agency elevating growth-stage brands through full-funnel media planning, traditional and programmatic advertising, retail media & e-commerce, paid search, paid social, and analytics. Named for the Latin phrase "from the truth", Exverus is dedicated to transparency and long-term client trust. Learn more at  exverus.com . For more media buying tips, agency news, and case studies, subscribe to our weekly   Paid Media Insights  newsletter.

"The Chosen App: Download Your Calling" gathered fans, sold merch, and grew viewership by driving over 1 million app downloads in 3 months. OCTOBER 9, 2025 (LOS ANGELES, CA) -- Exverus by Brainlabs was awarded the 2025 MediaPost Online Media, Marketing & Advertising Award (OMMA) for Best Mobile Marketing Campaign for "The Chosen App: Download Your Calling" plan, which ran in 2024. See all the winners here. In preparing to launch Season 4, "The Chosen" media team, led by Exverus' highly decorated Media Director Anna Elema , planned an integrated paid media strategy aiming to drive 495K mobile app downloads at a cost per install of $4 or less to grow the viewing community and raise enough funds to continue production. Consumer behavioral data confirmed that our US-based target audience uses mobile for internet access more than any other device type, and their top two internet activities are watching videos and messaging, so a streaming/community app was the perfect way to engage them. To entice viewers, we teased behind-the-scenes footage, access to the stars, and app-exclusive trailers. Since the chief KPI was downloads, we focused our efforts on the places where people consider downloading new apps: the Apple and Google Stores, plus Meta, which our target demo over-indexed on for discovering brands and cultural phenomena. In fact, market research showed that in 2024, over half of millennials and Gen Z reported getting better recommendations for TV shows and movies from social media than from streaming services! The path-to-install was content-driven and effortless. We mixed up the creative visuals in real-time response to CPI fluctuations and infused extra spend around theatrical Hollywood premieres to capitalize on branded volume.  And it worked: In 3 months, we made The Chosen App #1 in the AppleTV Store and the #2 free app in the iOS store! We drove nearly 1 million downloads in the US, double our goal and triple the global app-install trend for the same period. Our cost per install averaged $1.91, or 52% lower than expected! Apple Search alone landed a $0.94 CPI, a stunning 76% below the platform benchmark.  Grab your chalice and popcorn and cheers! For more media buying tips, agency news, and case studies, subscribe to our weekly   Paid Media Insights  newsletter.

With Amazon Prime Day right around the corner, businesses (and shoppers) are busy prepping for the retail giant's crazy deals. Here's how brands can make the most of it. Key Facts: 46% of Gen Zers and 55% of millennials  plan to start holiday shopping in October or earlier, making Prime Big Deals Day crucial for early holiday sales. Prime Day marketing can increase sales by up to 300%  when executed properly with the right strategies and preparation. Some retailers start stocking inventory for Prime Day as early as March , leveraging Amazon Fulfillment Centers and third-party logistics for peak demand. Most consumers operate in a "click-and-mortar" style  in 2024, requiring brands to meet customers at each point along their nonlinear journey. Amazon Prime Day (and its fall companion, Prime Big Deals Day) have become national holidays for consumers, retailers, and brands, and it runs right into the holiday shopping season. EMARKETER reports 46% of Gen Zers and 55% of millennials planned to start making holiday purchases in October or earlier, which could reflect financial strain that is leading them to spread out buys and grab early discounts to avoid bigger bills later in the season. But, while Prime Day is a great time for businesses to grab the spotlight and drive sales, there are some potential pitfalls to avoid. To ensure your business shines bright on Prime Day, here are four things your brand should look out for when planning your offers: 1. Have a backup plan In an ideal world, everything will run smoothly on Prime Day. All of your promos, ads, codes, and tracking analytics will go off without a hitch. But even Amazon's technology isn't impervious to glitches along the way. That's why it's crucial to have a backup plan in place and, if needed, quickly switch to it to prevent any losses. To get ahead of issues, have your team "walk the store" throughout Prime Day to spot any weak links. For example, back in 2022, a Black Friday technical outage resulted in inaccurate sales and advertising spending data. This resulted in some businesses overspending in certain areas and underperforming in others. Consider creating bulk sheets, so your team can quickly adjust promotions and pricing if needed or have a separate budget set aside for unexpected needs. 2. Stock enough inventory Nothing is more disappointing (or damaging to Prime Day sales) than seeing a desired product only to find out it's not in stock. Ensure your inventory and supply chain can keep up with the influx of orders with Prime Day. The earlier, the better, too. If possible, start stocking up on inventory for Prime Day well in advance. Some retailers start increasing their stock for flagship items in March, leveraging Amazon Fulfillment Centers and other third-party logistics services. With the sheer number of shoppers expected on the day, you don't want to miss out on potential sales. 3. Timing promotions strategically For any ad campaign, timing is everything. And this is especially true for frantic shopping days like Prime Day. We've heard many stories about incredible deals and campaigns falling flat due to poor time schedule planning, wasting precious dollars. To ensure your promotions and campaigns reach the right audience at the right time (without breaking the bank), carefully plan your campaigns with automated rules and ads targeting shoppers likely to be interested in your products. 4. Offer insanely good Amazon Prime Day deals This one sounds obvious, but it's worth repeating: Prime Day deals should be amazing . Make sure your Prime Day offers are attractive enough to draw in those bargain-savvy shoppers who know how to get the most bang for their buck. No matter what you come up with, just make sure it's really worth it for customers -- otherwise, there's no point in even trying. Audit your retail-search strategy This is different from your standard Google search marketing strategy. Be sure to: Prioritize home page placements  The home page of a retailer’s site or app is a coveted placement for advertising because it’s the most visible with the widest reach, and it’s the most memorable thanks to the primacy effect. Here’s a good visualization of the purpose each page level of an e-commerce site serves:  Segment your audience If your feminine product ads are being served to biologically male customers, those wasted impressions are wasted ad dollars. Every product isn’t right for every consumer! To optimize your retail media budget, you’ll need to get precise with your targeting and segment your audiences. Fortunately, the first-party data provided by retail media networks solve this problem very well, if you’re putting in the right audience parameters. Check out this excellent list of audience segments put together by the IAB:  Dominate your niche Our own Senior Search Specialist, Michael Robbins, advises: “Find the long-tail search terms that resonate with your consumers best, and aim to own those key terms. Be specific; do not take your hands off the wheel, going broad-match and letting the ‘algorithm’ do the work.” Take this example from our back-to-school marketing  guide: Adding contextual keywords  to your search mix can boost visibility and drive sales. For instance, a granola bar company could add long-tail keywords like “granola bars for school lunches”, or “healthy after-school snacks” to their current bidding strategy.  Consider the whole customer journey Despite the popularity of e-commerce and online shopping, most consumers in 2024 are operating in a “ click-and-mortar ” style: either buying online and picking up in store, buying online and returning in store, or discovering brands in-store and following on social media. To beat the competition, you’ll need to meet your target customer at each point along their nonlinear journey.  Don't forget to influence them BEFORE they start shopping - using tactics like TV, video, audio and OOH to improve brand perception and credibility. Amazon Prime Day Deals marketing can be a stressful time, but you have the potential to increase your sales by 300% -- that's worth the extra effort! To learn more about how we made Premier Protein shakes a top-selling item on Prime Big Deals Day 3 years in a row, head over here . This article originally appeared in our weekly Paid Media Insights newsletter. For the most up-to-date news and tips to improve your media strategy, subscribe for free here .

Marketers already know the importance of brand equity. We'll help you explain it to the CFO. Escape the short-term trap and build long-term value without sacrificing performance. Key Facts: Brand health is often overlooked because it's harder to measure than ROAS. Brand equity drives pricing power, loyalty, and long-term market share. Good media strategies include multiple brand and performance metrics. Tools like Kantar, DISQO, Nielsen, and Keen can help measure brand growth. Can we agree to stop treating  brand equity  and  ROAS  like they’re opposing forces?    They’re not!    In fact, the healthiest media plans do both: deliver short-term performance  and   long-term brand growth .   The problem is measurement -- ROAS is easy to measure; brand equity is harder. So, most marketers skew  short-term  because it’s most defensible.    But  brand equity drives pricing power, loyalty, and long-term market share  — the stuff CFOs actually care about (even if they don't ask for it by name).   Modern media strategies should bridge the gap. That means building plans that include  brand KPIs  from the start like: brand lift studies unaided awareness tracking share of voice, and even creative quality scores   Because here’s the cold truth: Brands that  under-invest  in equity get stuck in a performance trap. They pay more for each sale, fight harder to stay relevant, and plateau faster.   Let’s raise the bar: Your media plan should be your brand’s most consistent builder of equity and revenue.   Actionable Insight:  Add brand lift measurement (via platforms like Kantar, DISQO, Nielsen or others) to your next campaign and use it to calibrate future budget allocation. And if you need hard data proving this to your CFO, w e've got you: Download a free copy of our "Brand equity multiplies performance" report below! What you'll learn (FAQs): What is brand equity, and why does it matter as a media KPI? Why does brand equity get overlooked in media plans? How can I measure brand equity's impact on sales? How do I integrate brand equity into my paid media strategies?

All photos courtesy of Exverus Media AUGUST 8, 2025 (LOS ANGELES, CA) -- Exverus by Brainlabs has hired Josh Edelman to the newly created role of VP of Analytics to help develop more proprietary measurement offerings for growth-stage brands. These kinds of bespoke, whole-picture data capabilities are becoming more in-demand from clients but were previously reserved for larger holding companies. Previously in a similar role at Giant Spoon, Edelman brings deep expertise in building custom analytics models for media agencies and working with Keen Decision Systems and other marketing mix modeling (MMM) tools.  "While many agencies emphasize analytics in their messaging, Exverus actually delivers on transparent, actionable data and measurement at every stage of the client journey", says Edelman. "I'm grateful to join this outstanding leadership team." Thanks to MediaPost , CampaignUS , and Digiday for featuring Josh's new-hire announcement! Exverus also hired Maria Camila Grillo Quevedo as a Programmatic Advertising planner/buyer to work remotely from Bogota, Colombia. Camila will join our award-winning, in-house programmatic trade desk led by Sean Edwards and Lexi Semanskee on all clients. Finally, we've brought on Clara Barsoom as a Paid Search & Social Manager to support the performance team for our largest client, Premier Protein and Dymatize. As consumer behaviors evolve and media channels blend together into increasingly immediate paths to purchase, Clara's multi-pronged expertise will help the brands sustain growth long-term. Please direct all press queries to michelle.andrade@exverus.com . For the most up-to-date news and tips to improve your media strategy, subscribe to Paid Media Insights here .

Learn how any kind of business can grow amid the digital grocery craze Note: A similar version of this article is featured on RetailTouchpoints.com . If you’re a food, beverage, or CPG brand, you already know how important it is to reach consumers buying groceries digitally.  But are you fully capitalizing on the expansive opportunities this space offers? A powerful sales converter Grocery e-commerce isn't just growing—it's transforming the entire digital media playing field. In fact, EMARKETER projects that digital grocery sales will account for 19% of all US e-commerce sales in 2026, surpassing apparel and accessories as the largest e-commerce category. But the opportunities here go way  beyond last-click and CPG. Dream bigger! Brands of all types are partnering with grocery retailers to serve their full-funnel marketing objectives; it just takes a bit of creativity (and the right media agency!) A brand marketer's complete guide to retail media buying for sustained business growth Beyond the sale, building long-term relationships Grocery consumers are loyal and consistent , often buying from the same retailer twice per week, so if you invest in building your brand’s equity, you can keep them coming back for years to come.  McKinsey research confirms this trend, finding that 75% of consumers have maintained the same primary grocery retailer throughout the past decade. This loyalty represents an untapped reservoir of lifetime value for brands that can establish themselves in consumers' regular shopping routines. Understanding the grocery ecosystem Food and beverage sales are just one-half of the grocery market.  In 2024, they will account for 51.9% of digital grocery sales, with remaining sales coming from non-food items (pet food, household cleaning products, personal care products, and other household consumables) . This diversification means brands across multiple categories can benefit from grocery e-commerce strategies. The National Retail Federation reports that consumers who purchase groceries online spend an average of 44% more annually than in-store-only shoppers, highlighting the value of these digital customers. And grocery chains offer a growing array of digital advertising and out-of-home opportunities, from in-store audio to in-app ads that can be targeted directly to consumers who frequently buy a competing brand. Learn how we made Premier Nutrition a winner for Best Retail Media Campaign. Here are a few research-backed media campaign ideas to get you started: Grocery e-commerce marketing ideas for brands Plan for click-and-collect  shopping 31% of online shoppers surveyed by the Food Industry Association (FMI) in 2024 preferred to order groceries for curbside pickup, up 4% from 2023, overtaking same-day home delivery. Run brand collabs, sales, or promotions that can be redeemed online on or in-store.  Exverus Media's multichannel sweepstakes for Stella & Chewy's drove in-store traffic and collected zero-party data via mobile. Partner directly with retailers , not just third-party delivery apps While Instacart, UberEats, and other 3P services spiked in popularity during the pandemic, consumers now predominantly place digital orders through the retailers themselves, and that trend is expected to continue through 2026. Catch consumers during pre-shopping Pre-shopping includes creating lists, browsing circulars, visiting retailer websites and mobile apps and utilizing social media and other online resources. This planning phase represents a critical window for influencing purchase decisions before consumers even begin adding items to their carts. Notably, Boomers are the most active pre-shoppers, with nearly 60% engaging in pre-shopping. Our Prime Day media plan won Best Path to Purchase for successfully bridging social media with e-commerce. Non-endemic advertising is a major growth opportunity Retailers are seeking ad revenue from brands they don’t carry in stores. If a shopper buys diapers, for instance, there’s a good chance they’ll also be in the market for baby products that a grocery chain doesn’t carry, like baby clothes. Albertson’s has partnered with Rokt to offer shoppers deals on Hulu, Uber, Ticketmaster, and more. Take advantage of Walmart Connect ’s robust offerings Walmart’s retail media network has built an impressive offering for brands beyond retail-search. It now includes the offsite Walmart DSP in partnership with The Trade Desk, integrations with Social platforms and CTV inventory, Display ads  in the shopping app, and data clean rooms for deeper reporting insights.  Fun fact: Exverus is now a Walmart Connect Premium Partner! This gives us exclusive access to more growth opportunities for our clients. Let’s learn more about how your  audience likes to shop so you’ll be top of their list.

Habit Burger & Grill takes direct aim at competitors in Los Angeles with OOH media bought by Exverus August 13, 2025 (LOS ANGELES, CA) -- Exverus by Brainlabs has been named media agency of record for Habit Burger & Grill , a popular “better burger” chain headquartered here in Southern California and looking to expand nationwide. The brand previously worked with Connect, a Publicis Groupe media agency affiliated with Spark Foundry.  “We were looking for something quite bespoke,” Jack Hinchcliffe, chief marketing officer of The Habit, told ADWEEK . "One of the things that was important for us was appointing a West Coast agency. Outside California, it really is an awareness challenge. Within California…it’s really about staying top of mind and continuing to drive that unprompted brand awareness." Media Director Georgia Schreiner (2023 AdAge Media Planner of the Year) will oversee media planning, buying, and strategy for Habit Burger & Grill; she also oversees the Theralogix supplements account. “It’s so easy for consumers to just see another burger chain out there and not really understand what the brand stands for,” Schreiner told ADWEEK. “How do we make consumers understand that as well? And how do we do that through things that we know consumers love and make them feel connected to a brand?” Read more about the partnership and the first campaign together in ADWEEK ! About Exverus Founded in 2014, Exverus by Brainlabs is a Los Angeles media agency elevating growth-stage brands through full-funnel media planning, traditional and programmatic advertising, retail media & e-commerce, paid search, paid social, and analytics. Our data-driven media plans combine precise market research with creative ideas to confidently allocate every ad dollar for the maximum return. Named for the Latin phrase "from the truth", Exverus by Brainlabs is dedicated to transparency and long-term client trust. Learn more at exverus.com . About Habit Burger & Grill Born in sunny Southern California in 1969, Habit Burger & Grill is known for Charburgers cooked-to-order over an open flame. But the menu extends far beyond burgers—it’s a celebration of Californian-inspired flavors. Alongside the brand's signature Charburgers is a meaningful array of handcrafted sandwiches, crisp salads, and creamy shakes, ensuring there's something for everyone. Habit Burger & Grill has earned notable recognition, with its Double Char being ranked #1 by USA Today 10Best, its Tempura Green Beans also reaching a #1 rank in USA Today 10Best, the brand being named Best Fast Casual Restaurant, and its Chicken Club recognized as the best grilled chicken sandwich by The Daily Meal. The brand was also featured in Newsweek’s “America’s Favorite Restaurant Chains 2023” and included in Thrillist’s roundup of “Underrated Burger Chains that Need to be in Every State!” Habit Burger & Grill has since grown to over 385 restaurants across 14 states and internationally—continuing to serve up bold fresh flavors, made-to-order. Learn more at habitburger.com .

With 3-year revenue growth of 73.5%, this marks Exverus' third time on the list The Inc. 5000 honors the fastest-growing private companies in America. NEW YORK, August 12, 2025 -- Inc., the leading media brand and playbook for the entrepreneurs and business leaders shaping our future, today announced that Exverus by Brainlabs is on the annual Inc. 5000 list, the most prestigious ranking of the fastest-growing private companies in America. The list provides a data-driven snapshot of the most successful companies within the economy’s most dynamic segment—its independent, entrepreneurial businesses. Past honorees include companies such as Microsoft, Meta, Chobani, Under Armour, Timberland, Oracle, and Patagonia.  "2025 has been a historic year for us at Exverus," says Co-Founder & Executive Director Bill Durrant. "We've grown our full-time staff to 50+, partnered with global independent powerhouse Brainlabs, and expanded our capabilities to continue outpacing demands. The best is yet to come!" This year’s Inc. 5000 honorees have demonstrated exceptional growth while navigating economic uncertainty, inflationary pressure, and a fluctuating labor market. Among the top 500 companies on the list, the median three-year revenue growth rate reached 1,552 percent, and those companies have collectively added more than 48,678 jobs to the U.S. economy over the past three years.    For the full list, company profiles, and a searchable database by industry and location, visit: www.inc.com/inc5000 .  “Making the Inc. 5000 is always a remarkable achievement, but earning a spot this year speaks volumes about a company’s tenacity and clarity of vision,” says Mike Hofman, editor-in-chief of Inc. “These businesses have thrived amid rising costs, shifting global dynamics, and constant change. They didn’t just weather the storm—they grew through it, and their stories are a powerful reminder that the entrepreneurial spirit is the engine of the U.S. economy.” Inc. will celebrate the honorees at the 2025 Inc. 5000 Conference & Gala , taking place October 22–24 in Phoenix, and the top 500 will be listed in the Fall issue of Inc. magazine. Fast growing agencies today are ones that know how to adapt quickly, deeply understand their audiences and build brand ecosystems. They don’t just follow consumer behavior but rather shape it by embedding themselves into cultural moments, niche communities and creator collaborations. Agencies that cultivate exclusive consumer access and memorable experiences create a meaningful connection with consumers that create lasting impact and brand affinity. Methodology   Companies on the 2025 Inc. 5000 are ranked according to percentage revenue growth from 2021 to 2024. To qualify, companies must have been founded and generating revenue by March 31, 2021. They must be U.S.-based, privately held, for-profit, and independent—not subsidiaries or divisions of other companies—as of December 31, 2024. (Since then, some on the list may have gone public or been acquired.) The minimum revenue required for 2021 is $100,000; the minimum for 2024 is $2 million. As always,  Inc.  reserves the right to decline applicants for subjective reasons.  About Exverus Founded in 2014, Exverus by Brainlabs is a Los Angeles media agency elevating growth-stage brands through full-funnel media planning, traditional and programmatic advertising, retail media & e-commerce, paid search, paid social, and analytics. Our data-driven media plans combine precise market research with creative ideas to confidently allocate every ad dollar for the maximum return. Named for the Latin phrase "from the truth", Exverus by Brainlabs is dedicated to transparency and long-term client trust. About Inc.   Inc. is the leading media brand and playbook for the entrepreneurs and business leaders shaping our future. Through its journalism, Inc. aims to inform, educate, and elevate the profile of its community: the risk-takers, the innovators, and the ultra-driven go-getters who are creating the future of business. Inc. is published by Mansueto Ventures LLC, along with fellow leading business publication Fast Company. For more information, visit  www.inc.com .