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US Consumers Can’t Quit A Long Neglected Technology



The future of advertising? QR codes. And it’s about time.


The pandemic brought on a newfound appreciation for the functionality of QR codes, with 75% of US respondents planning on continuing to use QR codes. 82% are ages 18-44 while 64% are over the age of 45.


QR codes give consumers a “touchless” experience during a time where health is a priority. Consumers in every age group are growing more interested in seeing brands use QR code technology. In fact, 54% of consumers 18-29, 48% of consumers aged 30-44, 44% of consumers 45-62, and 31% of consumers 65 and older have clicked on a marketing-related QR code.


Why is This Important?


This is not a trend that will fade away after the pandemic. QR codes appear to be here to stay.


QR codes can easily be placed on out of home advertisements or direct mail so that consumers can be directed to a landing page, receive a discount, get more information, or follow through on a call to action.


Unique QR codes close the loop on attribution for non-linear consumer journeys as they provide a way to track action taken after exposure to a non-digital, non-trackable media channel.


Without QR codes, there is no way to know if someone came to the website by seeing a linear ad, walking by a kiosk, or reading a handout. These codes provide critical information to brands who want to know how and when people respond to their messaging.


Final Takeaways

Young adults are using QR codes the most and are more likely to adopt the usage of QR codes permanently. QR codes are convenient and functional, and allow consumers to engage with brands.


Look into ways you and your brand can effectively incorporate QR codes into your ads. Those who already use them should measure and pay attention to conversions that come from QR codes as part of their broader attribution solutions.


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