Last quarter, Clubhouse announced that they are no longer operating an invite-only model. And, to top it all off, they also revealed a new logo and refreshed website, marking a new chapter for the social audio app.
Co-founders Paul Davidson and Rohan Seth wrote, "We’ve always wanted Clubhouse to be open. Everyone in the world should have access to meaningful conversations. And the best rooms on Clubhouse are the ones where you meet people from far outside your social circle, with very different views and lived experiences, who change your perspective on the world."
How to think about Clubhouse for marketers:
- Clubhouse also launched its text-based chat feature, Backchannel, which offers one-on-one messaging and group chat where Clubhouse users can send links
- Optimize your brand's Clubhouse bio with call-to-actions, contact information, and why your brand is using the platform
- Join industry-relevant rooms and conversations to network with your peers, learn from others, and collaborate to grow a community
- Organize a free advice/consultation room to find new clients and customers
- And be sure to keep pressing Clubhouse to open up organic branding opportunities
While advertising on Clubhouse still remains in the future, increasing accessibility should allow the platform to scale and prime it for future marketing activity centered around consumer passion points.