Updated: 5 days ago
Nearly three-quarters of consumers have been trying new shopping behaviors in the past year, but the real story was the rise of mobile commerce.
Q3 of 2020 garnered $28 billion of transactions on mobile apps alone, and 40% of shoppers are turning to their phones before shopping in-store. So, how can your brand benefit from this tidal shift?
3 Ways Mobile Commerce Can Build Brand Loyalty:
1. Become a One-Stop Shop
Customers are looking for one app to shop, get advice, and access new releases instantly. Having a flagship app has proved to be a success for major brands like Adidas, who after expanding their app to include digital drops, personal stylists, and visual product search, saw digital sales go up 51% in Q3 of 2020!
2. Connect With Audience via Mobile
Create a connection with your customers by engaging with them. Gather their user profile details (first-party data!) to offer a personalized brand experience. Connect with them through social media and email campaigns where they feel valued.
3. Give Exclusive Access to Mobile-Only Offers
Exclusive offers that give users first dibs on new products make them feel like a special part of a community.
Brands who market these offers drive more urgency and frequency in their customers' purchasing behavior: 58% of shoppers say an exclusive offer would increase their likelihood to purchase. 82% say it would increase how often they shopped with a brand.
These app-based loyalty strategies will give you valuable first-party data to influence your future media and conversion opportunities. Keeping your customers' various needs in mind will help you master mobile and earn their loyalty through thick and thin.
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