Nearly three-quarters of consumers have been trying new shopping behaviors in the past year, but the real story was the rise of mobile commerce.
Q3 of 2020 garnered $28 billion of transactions on mobile apps alone, and 40% of shoppers are turning to their phones before shopping in-store. So, how can your brand benefit from this tidal shift?
3 Ways Mobile Commerce Can Build Brand Loyalty:
1. Become a One-Stop Shop
Customers are looking for one app to shop, get advice, and access new releases instantly. Having a flagship app has proved to be a success for major brands like Adidas, who after expanding their app to include digital drops, personal stylists, and visual product search, saw digital sales go up 51% in Q3 of 2020!
2. Connect With Audience via Mobile
Create a connection with your customers by engaging with them. Gather their user profile details (first-party data!) to offer a personalized brand experience. Connect with them through social media and email campaigns where they feel valued.
3. Give Exclusive Access to Mobile-Only Offers
Exclusive offers that give users first dibs on new products make them feel like a special part of a community.
Brands who market these offers drive more urgency and frequency in their customers' purchasing behavior: 58% of shoppers say an exclusive offer would increase their likelihood to purchase. 82% say it would increase how often they shopped with a brand.
These app-based loyalty strategies will give you valuable first-party data to influence your future media and conversion opportunities. Keeping your customers' various needs in mind will help you master mobile and earn their loyalty through thick and thin.
For more tips, research, and analysis; subscribe to our weekly Paid Media Insights newsletter for free here.