The pandemic has changed consumer awareness of brand commitment to sustainability and environmental impact. What was once a nice-to-have is quickly becoming mandatory.
A global survey by Accenture found that 60% of consumers are making more environmentally friendly, sustainable, or ethical purchases since the pandemic started.
A survey by Ipsos MORI found that 65% of global respondents believe it’s important to prioritize climate change in the economic recovery after the pandemic.
Similarly, An IBM study found that nearly 70% of consumers in the U.S. or Canada think it’s important for a brand to be sustainable or eco-friendly.
Take Oatly, for instance.
Oatly is the world’s original and largest oat drink company, based in Sweden and committed to creating dairy alternatives and strange Super Bowl ads..
Oatly’s tactic: bring change to the coffee counter, positioned as a ‘barista-certified’ lifestyle choice that resonates with consumers’ growing acknowledgement that they need to reduce beef and dairy consumption to protect the environment.
Oatly champions environmentally-conscious product production and , saw an increase in revenues due to growing consumer consciousness. Oatly has posted a 53% rise in revenues compared to last year as health and climate consciousness boosts the company’s fortunes.
Why is This Important?
Oatly is just one example of how consumer trends are changing to become more conscious of the environment. Make sure your brand’s messaging addresses environmental impact and climate consciousness. This will appeal to a large swath of growing consumers who want to know their purchases are responsible and eco-friendly.