Retail Media: A Full-Funnel Marketing Strategy
Retail media is not just the final touchpoint; it also enables personalization, lifts brand awareness, and retargets with ease.
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- Aug 31
- 2 min
Why Your Media Strategy Needs Location Data
Location data ad tech helps you serve your target consumers where they are.
- Aug 24
- 3 min
Can Brands Score Big with Live Sports Advertising?
Streamers are the new home for live sports, offering fans and advertisers advantages linear TV couldn't.
- Aug 16
- 3 min
Brand Marketers, Avoid the Trap of Short-Termism
How to avoid the marketing trap of short-termism, which hurts your brand in the long run.
- Aug 11
- 2 min
How Do the SAG-AFTRA and WGA Strike Affect Advertisers?
The SAG-AFTRA and WGA strike could lead to media buyers shifting ad dollars away from TV and streaming.
- Aug 2
- 3 min
Back to School: Make the Grade in Your Brand's Marketing
Any CPG brand can cash in on back-to-school spending with an omnichannel marketing approach.
- Jul 25
- 2 min
TikTok Beats Streamers for Under-30 Audience
Data shows TikTok beats all the TV networks and streamers for the under-30 audience. Media buyers, adjust accordingly.
- Jul 13
- 2 min
Threads: Tips for Brands and Marketers
Exverus has been on Threads since Day 1 (@exverus), and we've stitched together a few tips for brands and marketers.
- Jun 29
- 3 min
Winning Prime Day? Avoid These Mistakes
Amazon Prime Day can be an enormous revenue driver for retailers. Here are 4 tips for brands to make the most of it.
- Jun 26
- 2 min
Amazon Prime Video Plans Ad-Supported Tier
Amazon Prime Video will soon offer an ad-supported streaming service, giving brands a huge new set of advertising inventory.
- Jun 8
- 2 min
ChatGPT Launches Brand Plug-ins
ChatGPT announces brand plug-ins, so customers asking questions receive accurate, on-brand answers. Learn how to improve your CX with AI.
- Jun 2
- 2 min
Should Your Brand Offer Loyalty Programs?
Loyalty programs can be hugely beneficial for both brand and customer - IF they go beyond the transaction.
- May 25
- 2 min
Pinterest Ads' New Challenger Identity is Working
Could Pinterest Ads pose a real threat to Meta and TikTok as an e-commerce marketing channel?
- May 17
- 2 min
Is Bluesky the new Twitter? No, it's not meant to be.
Bluesky, a new social app from Jack Dorsey, may look like Twitter but it has some key differences. Get ahead of the curve with this primer.
- May 16
- 1 min
Achieve Retail and Social Media Symbiosis | Adweek
Exverus VP Sifat Ullah published a full article in Adweek on the pros and cons of retail and social media and how to make the most of each.
- May 9
- 2 min
Roku Reformulates Digital Ad Buying with Contextual AI
Roku adds contextual AI to its advertising platform for more personalized consumer targeting.
- May 4
- 2 min
Is Lemon8 the Next Big Social Marketing Platform?
With TikTok's future uncertain in the United States, parent company ByteDance is aggressively pushing another digital lifestyle platform....
- Dec 7, 2021
- 2 min
Three Ways to Create Your Brand's Audio Identity
Let's be honest: design, logos, colors, and other visually pleasing marketing materials are a lot of fun to create. However, the rise and...
- Nov 30, 2021
- 2 min
Taking a Stance with Your Media Dollars to Grow Sales
Like consumers, brands can vote with their dollars, and that is precisely what they've been doing lately to align their media spends with...
- Nov 16, 2021
- 1 min
How Google AMP Impacts SEO: The Good and Bad for Marketers
According to multiple studies (and our own experience), mobile traffic has grown exponentially in daily media consumption over the last...
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