DIGITAL MEDIA PLANNER
At exverus Media, we are a growing team located in the heart of Hollywood with an office overlooking the Hollywood Hills, unlimited vacation and a culture where work/life balance is not just lip service but a way of life. Our clients have billions in annual sales and are national industry leaders across packaged goods, fashion, health and wellness (including pharmaceutical), finance, home tech and motorsports.
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We take care of our employees and our clients as humans. And we love to celebrate creativity. We just won an OMMA award, were shortlisted by Cannes and have doubled our size in the past twelve months. Come be a part of our rapid growth!
About the Role
The Digital Media Planner is a human. Yes, a real human. One who has some marketing or paid media experience and can work collaboratively with the team around them. The Digital Media Planner will be a key collaborator with internal personnel in service of our award-winning clients.
Major Responsibilities
Participates in development and management of effective integrated media plans and buys under the supervision of the Media Director
Develops objectives, strategies, plans and presentations
Creates and manages media partner RFP process
Maintains media plans including changes, budgeting, execution, reporting, optimization and invoice reconciliation
Executes all digital plans in DoubleClick with AdOps
Develops paid social campaign recommendations and optimizations, particularly within Facebook, Instagram, Twitter and Pinterest
Stays apprised of industry standards, new media programs/opportunities and can advise on new ways to reach targets
Develops and fosters strong relationships with media partners
Analyzes web metrics, provides campaign effectiveness reports to clients, and recommends optimizations where appropriate to improve media performance
Performs other duties and projects as assigned
Critical
Skills
Excellent understanding of online media planning, implementation and optimizations
Is passionate and articulate and can craft a compelling case/recommendation and present it to a client
Understands how digital fits in the overall client marketing/media strategy
Strong analytical skills and ability to relate results to client business objectives, providing a basis for measurement of the digital activities
Proficient in using standard online media research and planning tools (e.g. Comscore, DoubleClick, etc)
Exceptional organizational and communication skills to work closely with and build relationships with account, creative, PR/SMM teams. Works well in a team structure.
Minimum Qualifications
Bachelor’s Degree required
2-3 years of digital media planning/buying experience
Strong mathematical abilities required
Detail oriented and proficient at managing projects and able to multi-task, organize, prioritize and structure workload
Experience using DoubleClick, ComScore, Nielsen NetRatings, Google Analytics and other media tools
Highly proficient in Microsoft Office (Outlook, Excel, Powerpoint)
Strong interpersonal, verbal and written skills as well as proven ability to develop well-written documents and presentations
Traditional media experience preferred
A Few Other Things
Represent exverus professionally with vendors and clients
Work with a team, and help foster an environment for growth and learning
Ensure that deadlines are met, including managing team expectations
Promote a supportive working environment where ideas are welcomed and shared
Focus on problem solving and solutions
Help manage applicable client budgets
As an exverus employee you will enjoy:
Competitive compensation (i.e. we pay fairly)
Unlimited paid time off policy
Flexible working hours
Benefits (Health, Dental, Vision, 401(k))
Ongoing learning and training for employees
A life. We are not an impersonal “big agency” and you will not be trapped here until 9 o’clock every evening. We promise.