DIGITAL MEDIA PLANNER
At exverus Media, we are a growing team located in the heart of Hollywood with an office overlooking the Hollywood Hills, unlimited vacation and a culture where work/life balance is not just lip service but a way of life. Our clients have billions in annual sales and are national industry leaders across packaged goods, fashion, health and wellness (including pharmaceutical), finance, home tech and motorsports.
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We take care of our employees and our clients as humans. And we love to celebrate creativity. We just won an OMMA award, were shortlisted by Cannes and have doubled our size in the past twelve months. Come be a part of our rapid growth!
About the Role
The SEM/PPC Manager is an ROI/ROAS driven, lower-funnel expert who is able to combine advertising and innovation in ways that help our clients grow their business. This candidate is responsible for building a strong relationship with their clients, translating data into actionable insights, and can lead the team around them. The Performance MarketingStrategist will be a key experimenter, communicator, and collaborator with internal personnel, the client team, and creative agency contacts.
Major Responsibilities
Participates in development and management of effective integrated media plans and buys under the supervision of the Media Director
Develops objectives, strategies, plans and presentations
Creates and manages media partner RFP process
Maintains media plans including changes, budgeting, execution, reporting, optimization and invoice reconciliation
Develops paid search and PPC campaign recommendations and optimizations, particularly within AdWords, Amazon, Facebook, and programmatic platforms
Stays apprised of industry standards, new media programs/opportunities and can advise on new ways to reach targets
Develops and fosters strong relationships with media partners
Analyzes web metrics, provides campaign effectiveness reports to clients, and recommends optimizations where appropriate to improve media performance
Performs other duties and projects as assigned
Critical
Skills
3+ years experience in managing performance marketing campaigns for a recognized media agency or in-house media planning/buying team
Is passionate and articulate and can craft a compelling case/recommendation and present it to a client
Hands on experience with digital planning and buying for Search, Social and DSP platforms such as Facebook, AdWords, Amazon, and The Trade Desk
Responsible for driving marketing objectives – ROAS/ROI, SOV, Revenue Targets
Tag and pixel management, creative QA, and implementation
Exceptional organizational and communication skills to work closely with and build relationships with account, creative, PR/SMM teams. Works well in a team structure.
Minimum Qualifications
Bachelor’s Degree required
2-3 years of digital media planning/buying experience
Strong mathematical abilities required
Detail oriented and proficient at managing projects and able to multi-task, organize, prioritize and structure workload
Experience using DoubleClick, ComScore, Nielsen NetRatings, Google Analytics and other media tools
Highly proficient in Microsoft Office (Outlook, Excel, Powerpoint)
Strong interpersonal, verbal and written skills as well as proven ability to develop well-written documents and presentations
Traditional media experience preferred
A Few Other Things
Represent exverus professionally with vendors and clients
Work with a team, and help foster an environment for growth and learning
Ensure that deadlines are met, including managing team expectations
Promote a supportive working environment where ideas are welcomed and shared
Focus on problem solving and solutions
Help manage applicable client budgets
As an exverus employee you will enjoy:
Competitive compensation (i.e. we pay fairly)
Unlimited paid time off policy
Flexible working hours
Benefits (Health, Dental, Vision, 401(k))
Ongoing learning and training for employees
A life. We are not an impersonal “big agency” and you will not be trapped here until 9 o’clock every evening. We promise.