Pinterest Ads' New Challenger Identity is Working
Could Pinterest Ads pose a real threat to Meta and TikTok as an e-commerce marketing channel?
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PAID MEDIA INSIGHTS & INSPIRATION
A weekly insight to make your paid media investments smarter.
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- May 17
- 2 min
Is Bluesky the new Twitter? No, it's not meant to be.
Bluesky, a new social app from Jack Dorsey, may look like Twitter but it has some key differences. Get ahead of the curve with this primer.
- May 16
- 1 min
Adweek | Retail vs. Social Media
Exverus VP of Performance Marketing, Sifat Ullah, published a full article in Adweek about the pros & cons of retail vs. social media.
- May 9
- 2 min
Roku Reformulates Digital Ad Buying with Contextual AI
Roku adds contextual AI to its advertising platform for more personalized consumer targeting.
- May 4
- 2 min
Is Lemon8 the Next Big Social Marketing Platform?
With TikTok's future uncertain in the United States, parent company ByteDance is aggressively pushing another digital lifestyle platform....
- Dec 14, 2021
- 1 min
Marketers Rejoice: Clubhouse Drops Invite-Only Model
Last quarter, Clubhouse announced that they are no longer operating an invite-only model. And, to top it all off, they also revealed a...
- Dec 7, 2021
- 2 min
Three Ways to Create Your Brand's Audio Identity
Let's be honest: design, logos, colors, and other visually pleasing marketing materials are a lot of fun to create. However, the rise and...
- Nov 30, 2021
- 2 min
Taking a Stance with Your Media Dollars to Grow Sales
Like consumers, brands can vote with their dollars, and that is precisely what they've been doing lately to align their media spends with...
- Nov 16, 2021
- 1 min
How Google AMP Impacts SEO: The Good and Bad for Marketers
According to multiple studies (and our own experience), mobile traffic has grown exponentially in daily media consumption over the last...
- Nov 9, 2021
- 2 min
Get Ready Now For 2022’s Email Marketing Trends
Email marketing continues to have huge marketing potential, even with social media and other digital platforms increasing in popularity....
- Nov 2, 2021
- 1 min
Three Tips for Targeted Customer Acquisition Marketing
Putting out messages and hoping to be found by potential customers isn’t the best strategy, particularly in today’s digital age. However,...
- Oct 26, 2021
- 1 min
Online gift guides are playing a bigger role for brands
The holiday season is almost upon us, so now is the time to consider where your brand will show up during the most competitive time of...
- Oct 19, 2021
- 1 min
How Your Brand Can Drive Mobile-Based Loyalty
Nearly three-quarters of consumers have been trying new shopping behaviors in the past year, but the real story was the rise of mobile...
- Oct 5, 2021
- 1 min
People Love Gaming - and They Don't Mind Ads
The next frontier for ads may very well be mobile gaming. Sound far-fetched? A Deloitte Digital survey shows that more than 70% of Gen Z...
- Sep 28, 2021
- 1 min
Consumer Consciousness Grows - Is Your Brand Growing With It?
The pandemic has changed consumer awareness of brand commitment to sustainability and environmental impact. What was once a nice-to-have...
- Sep 21, 2021
- 1 min
The Death of Cookies is a Call for Real Personalization
There is more demand for personalization from consumers. Also, they have made it clear that cookie-based advertising is undesirable. So...
- Sep 14, 2021
- 2 min
US Consumers Can’t Quit A Long Neglected Technology
The future of advertising? QR codes. And it’s about time. The pandemic brought on a newfound appreciation for the functionality of QR...
- Sep 7, 2021
- 2 min
How Amazon and Walmart Utilize Full-Funnel Strategies to Increase Demand
With retail media set to account for one in eight digital ad dollars, mature retailers are already growing sales by expanding how they...
- Aug 31, 2021
- 1 min
Facebook to Invest $1 Billion+ in Creators Through 2022
In a move to massively increase the amount of original content on its platforms, Facebook announced it was investing $1B for creators to...
- Aug 25, 2021
- 1 min
Cookies Or Not, Consumers Expect Marketers to Know Them
A recent survey conducted by MoEngaged uncovered details into what consumers are actually looking for when it comes to privacy. The...
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